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A DIGITALLY-GROUNDED ALL-PURPOSE CONSULTING FIRM FOR A MULTI-LAYERED WORLD.

THESIS:

All the world and just about every aspect of life has a digital layer now. But that doesn't mean the physical world (and life as you knew it) is dead. How to navigate it all? You don't need a "digital consultant". You need a consultant who understands digital (among other things), and can help you think through the relationships between this, that, and everything else. Because there's lots to think about. And then there's even more to do. Especially in a multi-layered world.
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EXAMPLES OF THINGS WE THINK ABOUT (AND DO):

Ideas & inspiration.
- Pure brainstorming.
- Understand the world around you (and all its layers).
- What to build so they will come?
- How to adapt what you've already built?
- Are there new opportunities in the digital layer?
- Find new cultural (and financial) relevance in the digital layer.
- Hint: It's not just "marketing" anymore.
- Could you become something you never intended to be?

Improvise to get off the ground.
- Launch websites quickly.
- Develop basic marketing materials.
- Establish a digital & social media presence.
- Experiment rapidly with content and/or new emerging channels.
- Test & learn on the fly.
- Be a brand! (or at least pretend to be, for now)

Organize to scale up.
- Marketing Operations
- Content Strategy & Architecture
- Data Discovery, Standards, and Definitions
- Talent Assessments for Digital Age Operations
- Team Alignment & Organizational Structures
- Processes & Operating Models

Optimize to run at maximum efficiency & effectiveness.
- Re-visiting just about all of the above.
- Ongoing digital analytics & monitoring
- Formalized testing plans
- Agile methodologies
- Resource & budget reviews
- Staying focused on what's actually important.

Get hands dirty with whatever it takes.
- [insert just about anything here]

Mike D Thinking & Doing